Hi! Looks like you're in . Would you like to go to our Canadian store?
1) We've been undercharging for our product for too long. For a specialty roaster of our level of quality and dedication, our new pricing will be on par with roasters similar to us, and if anything, still slightly under. We don't have a fancy graphic detailing all the costs that go in to a bag of coffee, but here are a few to give you some perspective:
2) With the prices increased, that puts a bag of our coffee at a per unit cost that's a bit higher than most people are used to. In actuality, they are used to it if they buy from other specialty roasters, but most other roasters do 12oz bags or something similar. It's much easier for someone to buy a "bag" of coffee at 15 dollars than to spend 20 dollars but get a bit more.
3) 12 ounces is a pretty good size. We've had a decent amount of people asking for half pound bags, so 12 ounces is smack dab in the middle. For many people, a pound is too much to go through before the coffee gets stale (we recommend using it within 2-3 weeks). Coffee isn't meant to just be thoughtlessly guzzled, it's just too delicious for that!
So, hopefully you're all on board with what we're doing and understand why. We truly appreciate your loyalty and adventurousness when it comes to buying and drinking coffee! If you have any specific questions we didn't answer here, feel free to shoot us an email at firstname.lastname@example.org.
Glad to hear you’re bringing down the size to 12 ounces. I’ve always had difficulty going through anything more than that before the coffee got stale so this works for me.
May 30, 2012
Thank you for your transparency with this change! I love good coffee, but I hate feeling like I’m being ripped off, especially without communication. Even with the price increase, the coffee is more than worth it!
April 25, 2012
I started buying beans from Dogwood in Oct ‘11. That involves special trips every couple of weeks to stop by the store. It’s worth every mile, penny, and minute spent to have that delicious cup at home. Whatever changes occur, I’m sure it’s the best for both roaster and coffee lovers.
Keep up the awesome work you guys.
P.S. Loving the Brazil right now.
April 19, 2012
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